Website traffic isn't the same metric that it used to be. People search in ChatGPT instead of Google. They ask Claude about vendor comparisons. They want Gemini to explain complex solutions.

Your prospects call with the same questions every day.... pricing tiers... service timelines... implementation details. Your team spends hours explaining basics instead of closing deals.

HubSpot's AI Customer Agent is just one of several automation tools that can free up your schedule. But implementation matters more than the tool itself.

Just got off a call with a client who landed a new role. She's bringing us on for social media at her new company. But she asked something interesting: "Are you competing against AI?" The short answer? No.

As graduation caps soar across Colorado skies, I find myself thinking about what truly matters after the diploma hits your hand. Beyond the inspirational quotes and well-wishes, there's practical wisdom that many graduates discover only through years of trial and error.

Each failed implementation represents wasted time, money, and organizational trust. So why do so many CRM projects fail, and how can your business avoid becoming another statistic?