Social media has the potential to help a business grow its brand recognition, customer engagement, and, ultimately, sales.

There is no doubt there is a lot to be stressed about... a lot of uncontrollable things. This means it is important to have some coping strategies and to do some self-check-ins to make sure that your stress isn't getting out of control and your health isn't suffering.

Posting on social media doesn’t necessarily mean having a “presence” there. Having a presence means being seen by your target market, and it requires more than starting a Facebook page and posting a couple of days a week.

Whether you are a referral business or one that has to drum up leads, you have to have a digital presence to connect with the over 85% of consumers who research their purchases online before buying.

For a business to grow and stay relevant, it has to keep adapting and changing with the times. Here are some of the trends that we are seeing in the small business world.