The demos were down. Not catastrophically, but enough that the number stared back from the dashboard and somebody said the word "problem."

The right choice depends on what you actually need. Here are the seven service categories that matter most for small teams, what to evaluate in each one, and the proof points that separate good providers from average ones.

If you have HubSpot Service Hub Professional or Enterprise, you have NPS surveys built into the platform. No third-party tool. No additional cost.

Most growing companies can tell you how many leads came in last month. Fewer can tell you how much pipeline those leads created. Almost none can tell you which source, campaign, or rep produced the deals that actually closed.

Sometimes that means building in HubSpot. Sometimes it means pulling the data and doing the work in Excel. Good RevOps is knowing the difference and delivering the answer either way.