When using marketing platforms, it is good to stay up with what is new and how you can apply it to grow your brand and increase your sales. Sometimes it feels like a full-time job. If you have been using Instagram for awhile, you have figured out that you can’t share links in the captions; therefore to link another page to your posts, users have to go to your bio. Then your bio can only be connected to one page, often your website landing page, a lead generation page, or a product page depending on what your social media campaign is all about at the moment. This is very limiting, as you might have noticed! You either have to keep swapping out links on your bio or you don’t have a direct link to the most relevant site page based on your content. Each is a lose/lose proposition. Fortunately, with a handy tool, your Instagram and other social worlds are about to become a win/win.
Third party apps
The easiest way to share a variety of links in your single Instagram bio is to use a third party app. What happens is that when a follower or customer goes to your bio and clicks on that link, they will be directed to a Shorby, linktree, or other third party app where you have created a landing page with numerous links to a variety of products, to your contact information, to your blogs, etc... The sky's the limit. In essence, it opens a multitude of opportunities for consumers to engage easily with you, your brand, and your products.
Shorby
Shorby is one of those great tools to “Supercharge your Instagram” campaign. According to their creators, “Shorby is the service which combines all of the important links you want to share on Instagram (or anywhere else) into a fancy page which drives traffic and conversions.” You can check out their tutorials or watch some of the reviews and walkthroughs on Youtube. The Shorby link becomes a one stop shop for all the information your customers might need instead of just one page like your home page.
Here you have multiple links that can tie back to the content you are adding to your website, your blog, and even to other social platforms.
***The other great news about Shorby is right now it is only $39 for a whole year!***
Linkin.bio
Linkin.bio is very similar to Storby, but it also has another really important attribute—it has a free version. Linkin.bio allows you to have multiple links connected to your Instagram account. Like Shorby, the customer/follower goes to the link in your bio, and instead of going to one page, it goes to the linkin.bio page you created. Instead of your landing page, it is full of photos that are hyperlinked to the pages you want your customers to be able to go to directly! They also have a ton of resources to walk you through the process.
According to it’s homepage-”Think of Linkin.bio as a mini website built into your Instagram profile. It’s dynamic, it’s user-friendly for your followers, and it helps you measure real results.” I have to say it does look pretty darn professional and saves me personally, incredible amounts of time by not having to change links on my Instagram bio page. Likewise, it helps my followers and customers to connect with me and my products, services!
Image from Bloggingwizard
Both of these have additional attributes. They both provide analytics that help you to evaluate your social media campaign’s effectiveness. They both also allow you to use the same link with multiple platforms, so you aren’t reinventing the wheel for your facebook, linkedin, Youtube and twitter accounts! That sounds like great news.
If you don’t like either of those options, there are more! Check out:
Give it a go! Whether you go with Shorby, Linkin.bio, or one of the others, you will be sure to increase the traffic to multiple pages, and for sure, get you more sales! If you don’t need one more thing added to your plate, give Anneomaly Digital a call and we will get this started for you.