The Anneomaly Rewind: What We Built in 2025

Year-end posts usually highlight the biggest wins. But looking back at 2025, what stands out is simpler: we showed up consistently, did good work, and our clients saw results.

Here's what that looked like.

The Social Media Work

We published 584 thought leadership style LinkedIn posts for executives this year. Their engagement rate averaged 12.32% - well above the typical 2 - 3.5% benchmark.

What made the difference? Each post reflected real expertise and authentic perspective. We focused on writing for people who actually care about the topic, not just optimizing for algorithms.

Across all client accounts: we saw 2.5 million impressions, 5.34% average engagement rate, 14,113 reactions, 2,252 shares, 746 comments, and 20,088 clicks.

These numbers represent real people who stopped scrolling and chose to engage.

Client social accounts grew by 4,490 followers this year. Not through growth hacks, but by consistently showing up with content worth following.

The HubSpot Work

We completed 898 HubSpot tasks this year - workflows, property updates, automations, and all the backend work that makes marketing function smoothly.

We onboarded 4 new clients into HubSpot and completed 13 system audits for existing users. Most audits revealed the same story: companies invest in HubSpot with good intentions, use about 30% of its capabilities, and watch data quality slowly decline.

We focused on fixing these issues. Sometimes through quick wins like cleaning duplicate contacts. Sometimes through bigger projects like rebuilding workflows or redesigning handoff processes.

We built 62 dashboards and created 591 custom reports - not to add more data, but to present the right information in ways that actually help make decisions. There is so much data available - but what are the KPIs that can actually drive business decisions?

The AI Work

We built 6 AI customer agents in HubSpot this year. These agents answered 10,751 questions without human intervention.

The key is knowing what AI should handle and what it shouldn't. We focus on routine questions - basic product inquiries, questions about services - so human teams can address complex problems that need real judgment.

What We Learned

Good work is consistent work. Posts that publish on schedule. Workflows that trigger correctly. Data that stays clean. Reports that reflect reality.

Our job is building systems that work reliably enough to become invisible infrastructure. When clients don't have to think about whether their marketing operations are functioning, we're doing our job right.

What's Next

2026 will bring changes. Platforms will adjust algorithms. HubSpot will release new features. AI capabilities will expand. Client needs will evolve. Do we know what is coming? Nope! But the fundamental work stays the same: show up consistently, do work that actually helps, and be a reliable partner.

That's what we do. And we're proud to say we showed up, we did good work, and our clients have every reason to trust us.