Creating your own digital content can be a little overwhelming, especially when you have to keep up with the demands of engaging your customers on a daily, weekly, or even a bi-weekly basis (time flies)! I would know as this one is written on a weekly basis, and the time sneaks up faster than the proverbial blink of an eye. So what do you do when you have to create your original 20% and no ideas come to mind? Look no further! Here are some simple ideas to help you deliver, not only relevant content, but some cool content that will share your brand, your authenticity, and engage your audience.
Take a break from the written word and create a vlog instead. They help to capture your energy and passion. Make this vlog about your personal journey to creating this business. They already love your brand, service, and/or product, so now connect with your customers and make them fall in love with you as well. Share the story of your amazing journey to entrepreneurship. (They will not only become loyal customers of your product or service but of you, the owner!)
Do another vlog. Create vlogs that help your customers to complete a relevant task, or to do something amazing with your product. Use a video to help your customers utilize what it is that they have purchased from your business.
When you are engaged with your audience, they are bound to have questions about you, about your services, and/or about your products. Create a simple question and answer vlog that answers their deepest darkest questions, or at least their simple basic inquisitions.
Share your favorites with your audience. If there are products or services that pair nicely with you and yours, give them a shout out, and they might return the favor. For example, “Have you tried the tacos at Tacorita?” There is nothing better than a delicious meal after a relaxing massage.
Give a shout out to a community event. After all, community is the reason businesses are successful, so whether it be a local, tangible event, or a virtual event, give props to the community that is partly responsible for your success.
Our customers are our best supporters. Interview your favorite fan (Hint: a video would be great)! Ask them about your products and what they love about them. Real people give real feedback which in the long run yields real results.
Send out a digital thank you note. Give your customers the thanks they deserve for being loyal to your business and brand. A simple thank you without any strings—it doesn’t get any more genuine than that!
Educate your audience with a little blurb about your industry. Clear up any misunderstandings, misconceptions, old wives’ tales. Help your customers develop an understanding for what you do and why you do it.
Provide a helpful tip. It doesn’t always have to be about your product or service.
How about something seasonal? You might be a lawn care service, but you enjoy activities during your days off; how about sharing the top five things to take on a hike. Let your customers get to know who you are outside the business, and share what your favorite simple summer activity is—a beverage on the back deck, a nice walk around the block, a trip to the fun park, you name it.
If it was great last time, it can be great again. If you shared something a while back that seemed particularly helpful to your brand fans, then by all means, share it again. It may serve as a great reminder for your longtime customers and will be new for your more recently acquired fans.
We hope we gave you some ideas to get started with or at least get your creative juices flowing. If not, we will give you 10 more ideas next week!