Is your social good, but you want it to be great? Maybe you are creating great content, but the platform you are on isn’t generating the attention, leads, or sales that you were hoping for? We are glad you are thinking about those issues--because knowing is the first step towards change.
January is a great time for you and your team to bust out the analytics and evaluate what is and isn’t working with your social media strategy. Once you have determined your pain points, it’s time to consider some solutions. There are a few things to consider as you move forward with your social strategy.
Platform Trends
The platform skews older because of new social platform development, but because of the recent Facebook Papers incident, many young people (I mean under 45) are leaving the platform at alarming rates. While the brand is working on adding features that might lure them back in, it is good to understand who the target market is when utilizing this platform. If you know Facebook is for you, and you just want to see more growth, consider that Facebook has a Business Suite that allows you to automate your posts and get more advanced analytics.
What to post:
Links and teasers for your blog - (make sure there is an image)
Videos (they have the highest engagement. Also upload videos directly into Facebook for the best results-links don’t perform as well).
Educational and entertaining is the goal
Things to remember:
It’s all personal on Facebook so the voice of your posts needs to be authentic and real--friendly.
Be consistent and post regularly, but more importantly, make sure it is GOOD and INTERESTING!
Encourage comments and respond to them quickly!
Promote your pages through other areas of your business: letterhead, website, business cards.
Specs:
Recommended size: 1200 x 630 pixels.
Minimum size: 600 x 315 pixels.
TikTok
This platform is the Grammy Winner of the social platform arena. It has grown at phenomenal rates; there are 1 billion monthly users. While there are billions of participants, it hasn’t been taken over by advertising, so it can be a great way to sneak past your competitors and the cost still remains relatively low. It definitely skews younger, so don’t try it if your market is Boomers.
What to post:
All videos, all day
Start your own branded channel
Collaborate with individuals who would sell what you are selling
Try TikTok advertising
Things to remember:
Use hashtags
Follow TikTok channels that match your own
Make interesting videos with clear descriptions
Post often
Specs:
Video dimensions and resolution: 1080×1920.
TikTok canvas size (width and height): 1080×1920.
Tiktok Max File size: 287.6 MB. For ads, the maximum is 500 MB
Check out these comprehensive specs for 2022.
Instagrammers are all about the visual content. It is why they go there! They want to see the spectacular or the familiar made beautiful. Brands that are trying to attract a younger crowd will create images and videos that are artistic and beautiful or even surprising. The age group is diverse from Gen Zers to Gen Y, so it captures a broad audience.
What to post:
Images and videos that aren’t too flashy or stand out in outlandish ways
User-generated content of others using your product (ask permission to use their content before posting it on your account)
Behind the scene photos
Things to remember:
High-resolution photos
Product photos
Quick hit videos that share a vibe or mood
Specs:
Instagram Feed Videos 1.91:1 ratio with 1080 px wide by 608 px tall, and 4:5 aspect ratio with dimensions 1080px wide by 1350 px tall.
Check out the detailed specs for each type of post including reels, ads, etc...
Posting on Linkedin is a good investment for B2B marketing. Ads are effective and may yield a lucrative ROI. This social and professional platform can really help you grow and evolve your brand. Content should be relevant. It should also be something that concerns you, your industry, or your followers. Keep it professional, but not too cold.
What to post:
Links and teasers for your blog - (make sure there is an image)
Motivational videos
Again, quotes are good.
B2B
Videos and visual content are good, but aesthetic isn’t as important as content
Things to remember:
Encourage engagement and comments
Avoid controversial posts unless you are doing it with serious, throughout intentions
Sweet and simple, but also thought-provoking
Tag any employees, loyal followers, and any influencers who can promote your band.
Specs:
JPG or PNG file that’s 5MB or smaller.
70 characters max to avoid issues on mobile devices (200 max characters)
Use approximately 100 characters to avoid problems on mobile (300 max characters).
Advanced specs can be found here.
Fortunately, most content you produce for one social platform, you can carry over into other platforms. But, you will have to pay attention to specs and of course, play to your target market and to the general and varied aesthetic of the content that is featured on each platform. For help with your social media strategy and postings, Anneomaly Digital would love to help!