Consumers choose brands that they recognize. Before your brand becomes recognizable, customers need to see your content ten times or more. How do you get recognized? Using social media to build brand recognition, reputation and engage with current and future customers is the way! But, making sure that your content meets those goals is another thing.
Posting on social media doesn’t necessarily mean having a “presence” there. Having a presence means being seen by your target market, and it requires more than starting a Facebook page and posting a couple of days a week.
That’s why there are agencies, and if you are considering an agency that specializes in social media, here are some questions to ask:
How do I know the social strategy is working?
You want an agency that will show you how the campaigns for your business are working. They will give you reports on how well your content is performing on various social platforms and discuss any changes they plan to make and why. A great agency will show you the results in black and white.
Lead tracking is a great way to determine how well your different social campaigns work. Don’t just count the leads you receive but analyze what kinds of leads you are getting. Are they quality?
Think about this... if your content is performing well, your agency will want you to know about it! They should be willing to explain all the metrics, demonstrate what isn’t working, and offer solutions.
What will you be delivering?
A quality agency wants the opportunity to share with you all they are doing on your behalf to help your business grow. Ask the agency what deliverables they will be providing each month. Ask for a detailed list of the services they are providing, and they should be more than willing to give it to you.
When they tell you that they want to leverage social media to build your brand awareness and generate customers, you have to ask them how they plan to do that. They may run a series of paid social ads to get your business in front of new prospects in your locale. If they are going to post images on Twitter a couple of times a week, your business will not get in front of many new, potential leads. You ask them how they will ensure that people engage with the content they are creating and posting, what the goal is, and how it will be measured (those important KPIs).
Can you grow my business, and how do you know?
Find out the agency’s track record. If they have been successful, they will have evidence to demonstrate the effectiveness of their campaigns:
Increase in web traffic
Increase in brand impressions
Increase in contact forms
Increase in social media traffic
A successful agency will want to share its stories of success with you.
What is your plan when things go wrong?
Things will go wrong with your campaigns and strategies. They constantly need tweaking.
You want an agency that stays current with trends and algorithm changes. Likewise, social media and platforms change at breakneck speed, so you want to know that your agency is keeping up with those changes and adapting as soon as possible. And, a great agency will keep you informed about any problems and changes!
You also want to make sure they:
Are willing to learn your industry if they don’t already know it well
Can monitor data and analytics and run reports
Give you clear KPI’s
Have pretty great social marketing for their own company
Have the right toolbox
A way to schedule out posts ahead of time
Can create and edit beautiful graphics
Can run ads
Running a business is hard; planning and implementing a social media marketing campaign only makes it more challenging. Getting help from an agency can yield a high return on investment if you invest in the right one. Contact Anneomaly Digital today; we would love to share our knowledge, success, and plan to help your business grow.