We have been talking a lot about different social platforms and which one’s to engage in to build your brand, grow your relationships, get a high return on investment, and ultimately, generate sales. Now we are going to go even further and talk about what kinds of content to create for both and which times are best to post.
More isn’t necessarily better when it comes to posting on social media, instead think about being in the right place at the right time.
People have different wants and needs from their social engagement at different times of the day, so with the help of Sprout Social, we have outlined the prime times to connect to a world audience, to promote goods and services, and when to entertain and inform. Remember that the key is consistency, so determining who is going to do the job, how often, and when, then sticking to it, are the most important tricks of the trade.
“If you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds. However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.”
Best time for world connections
Tuesday, Wednesday, Thursday 11:00 a.m.-2:00 p.m., Friday 8-11 a.m.
Best time for selling goods
Wednesday 11:00 a.m., 2-3:00 p.m.
Best time to entertain
Tuesday, Wednesday, Thursday 11:00 a.m.-2:00 p.m., Friday 8-11 a.m.
Best time to educate
Wednesday and Friday 9-11:00 a.m.
Don’t bother
Sundays
Content:
Visual
Video
Links to online content and websites
Post once a day
Best time for world connections
Wednesday or Friday 11 a.m.
Best time for selling goods
Wednesday 3 p.m.
Best time to entertain
Tuesday, Wednesday, Thursday 11:00 a.m. - 2:00, Friday 8-11 a.m.
Best time to educate
Friday 10 a.m.
Don’t Bother
Sundays
Content:
Highly Visual
Video (11:00 seconds long)
Bio links to your website
Post 1-2 times a day
Best time for world connections
Wednesday & Friday 9 a.m.
Best time for selling goods
Sunday 11 a.m.
Best time to entertain
Wednesday 8 a.m., Thursday 9 a.m. & 8 p.m.
Best time to educate
Saturday 5 p.m.
Content:
Short snippets of information
Visual
Video
Post 20x a day
Generate conversations
Post 15 times a day
Saturday 8:00 a.m.-11:00 p.m.
Weekdays 9 p.m., 2-4 p.m., and 8 p.m.-1:00 a.m.
*no data on what types of content to use when
Content:
All visual with links to content
Post 10 times a day
Tuesdays get lots of shares 11:00 a.m.-12:00 p.m.
Every day 7-8 a.m.
Peak time 12 p.m., 5-6 p.m.
Don’t bother during sleeping hours!
*no data on what types of content to use when
Content:
Visual
Heavy textual content
Post 1 time per day
Tik Tok
Tuesdays at 9 a.m.
Thursdays at 12 p.m.
Fridays at 5 a.m.
*no data on what types of content to use when
Content:
All video-15 seconds to 60 seconds
Geared towards a young (youthful-minded) audience
Post 1-4 times per day
So friends, it is time to get posting! If you need help, Anneomaly Digital has the people who know what to post, when, and how often, and they can do it for you! Just give us a shout!