Identifying the market you want to hit—your target markets—is the best way to build your brand and shoot strategic arrows that count and give you the best return on investment. 

Fill your marketing cauldron with the 4 P’s of perfect marketing which are product, pricing, place and promotion.

Having a 30 second summation of what your business and brand are all about and what makes you unique and valuable will make building relationships with the right people a little bit easier. 

Write a newsletter that shares yourself, your passion, your products and your services, and the right customers will likely become your followers and friends.

 If Rocky had been a small business owner, what would he have done to ensure a win? Instead of working on his jabs and footwork, he would have studied Search Engine Optimization!

Everyone keeps telling your that your business needs a blog and plus everyone is doing it! But “why” you ask? “Why are blogs so important for my small businesses?”

While having someone take over the social media strategy for the summer sounds downright luxurious, having a summer intern do the job is great for the short term but will likely leave a big hole for you to fill once the summer is over. 

With much of your business’s reputation being developed and groomed on the internet, being vigilant about your online  reputation is a very important part of your marketing and ultimately, your business’s continued success.

When is it time to take a serious look at hiring a social media strategist to promote your business and brand?

Don’t stress about your content, just share you and your brand and give your customers the opportunity to do the same!

What do you do when you have to create your original 20% and no ideas come to mind?  Look no further! Here are some simple ideas to help you deliver, not only relevant content, but some cool content that will share your brand, your authenticity, and engage your audience.

The idea of “just right” applies to your porridge and your social media content. You want to share enough about your business that your followers know what you’re selling, but you don't want to be TOO HOT - all about you all the time. And you don’t want to be TOO COLD - not sharing about who you are at all.

One way to invest in your company and promote your brand, without breaking the bank, is to host social media contests and giveaways.

Hashtags connect your audience with others who are on social media but aren’t necessarily one of your followers (yet). They are a great tool for building your online community and audience.

Instagram is a must have in your marketing toolbox. Doing Instagram right will make sure that you’re not wasting your time with a broken tool that won’t build a shack, but a tool that can build your brand into a colossal success.

Emails are a great way to engage with customers on a regular basis and get information to them without having to count characters or say it all in a photo or illustration. Try these few simple suggestions and hit a grand slam this spring and summer with your email marketing.

Many creatives credit a beautiful or handsome muse as their inspiration, but sometimes you just don’t have time to wait for a magical, possibly mythical muse. The good news is, there are some habits that you can adopt that will get your creative juices flowing and will likely brighten those rainy days.

You already have amazing content that is buried on your social media channels and in your blog.  It was amazing for a reason, so don’t let its light be obscured; instead, uncover that great content, reinvent and repurpose it, and let its little light shine.  

How exactly are we supposed to handle mistakes in our businesses? How are we supposed to handle them when they aren’t even our fault? These situations can be a minor hiccup, embarrassing, distressing, and in bad situations they can cost you money, clients and your reputation. 

If you don’t know how much impact your page is having, it may not really be doing your business any good.  Fortunately, Facebook Insights is a marketing tool provided to businesses utilizing Facebook.