Posting on social media doesn’t necessarily mean having a “presence” there. Having a presence means being seen by your target market, and it requires more than starting a Facebook page and posting a couple of days a week.

Whether you are a referral business or one that has to drum up leads, you have to have a digital presence to connect with the over 85% of consumers who research their purchases online before buying.

For a business to grow and stay relevant, it has to keep adapting and changing with the times. Here are some of the trends that we are seeing in the small business world.

A business that has demonstrated its authority on using the products and/or services they are selling will establish itself as relevant and valuable.

With its continued evolution, influence, and longevity, small businesses need to consider the power and potential Twitter can have in marketing their brand along with its products and services.

With Valentine’s Day around the corner, we want to help you with your relationships and your business relationships by giving you a model for effectively communicating what you want and strategies for getting it!

HubSpot’s customer relationship management (CRM) hub helps you to collect valuable leads, track communications, and eventually convert those leads.

January is a great time for you and your team to bust out the analytics and evaluate what is and isn’t working with your social media strategy.

We are extremely thankful for all of you. We hope you have a wonderful and grateful Thanksgiving.

One of the most important statistics to remember as business owners and shoppers on Small Business Saturday is that around 70% of the money shoppers spend locally goes back into the local community.

It is time to start preparing for the holidays and thinking of ways to thank all the people who help you do what YOU do.

Grieving in private is difficult enough, but navigating your own grief or someone else’s grief in the workplace can be incredibly challenging - and something that we’re still dealing with here. Here are some insights and suggestions to help you and your team handle these situations in the healthiest way possible.

As you continue to grow your small business and more and more of your operations are digital, we have to begin to think long and hard about protecting your online information.

For many, the past 14 months have been legitimately some of the hardest. We have had to adapt and pivot in every area of our lives on a continual basis. So, when you hear about the vast numbers of people experiencing burnout in their careers not to mention their personal lives, it isn’t all that surprising.

What’s the skinny on social media channels these days? Who is using what and where and when and why?

Let’s talk about what kinds of content to create for both and which times are best to post.

Blogs, for the purpose of educating your target audience, cultivating brand awareness, and building long-term and continued relationships with consumers, are as relevant as ever.

If you aren’t using social to grow your brand awareness, connect with your target audience, build trust, and make sales, now is a great time to update your marketing plan!

Since being seen and shared is a good thing when it comes to marketing and “free” is a good thing in all things almost always, it is a good idea to try it with your own campaign!

Podcasts are a great way to make your daily commutes, your yard work, and your dog walk productive and entertaining. Check out these and others to get a dose of history, business acumen, and everything in between.